One way that technology has influenced the industry is through the use of big data and analytics. Companies are leveraging data to better understand their customers and create more personalized products and experiences. Artificial intelligence and machine learning are being used to improve supply chain efficiency, predict consumer trends, and enhance the overall customer experience.
Design has also played a critical role in the consumer goods industry, with companies emphasizing user-friendly and visually appealing products. Minimalist and clean designs are becoming increasingly popular, with businesses focusing on creating products that prioritize functionality and ease-of-use.
In addition, CX has become a key differentiator for companies in the consumer goods industry. Brands are investing heavily in creating engaging and personalized experiences for customers across all touchpoints, including social media, websites, and physical stores.
Overall, the integration of technology, design, and CX has transformed the consumer goods industry, with companies leveraging these trends to create more personalized and engaging products and experiences for consumers.